Self-examination

Katapult Marketing on Wednesday, December 7, 2011 12:00 pm  Comments (0)

The New Year is always a good time to step back and look at what it means to be a donor to your organization.  Take a step into their shoes for a moment and you might find out that you could be doing things better.  We usually focus on the big ideas, but often the…

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Creative Cautionary Tips

Katapult Marketing on Wednesday, November 30, 2011 12:00 pm  Comments (0)

When it comes to creative in your direct mail fundraising, sometimes what seems like a great idea may not turn out to be. Here are a few tips to keep in mind when creating your next fundraising appeal: To tease or not to tease? Teasers on the outer envelope that refer directly to the offer/…

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Conversion Contest Winner Selected

Katapult Marketing on Thursday, November 10, 2011 12:00 pm  Comments (0)

We’ve received many great entries into our recent contest where we asked readers to submit their best ideas for converting new donors into multi gift donors. At this time of year when most organizations are doing their heaviest new donor acquisition drives we thought it was a good time to gather ideas on the best…

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Enter our Donor Conversion Contest

Katapult Marketing on Wednesday, October 26, 2011 12:00 pm  Comments (0)

Most nonprofit organizations add more new donors during the months of November and December than any other time of year. This is the prime season for new donor acquisition. That’s the good news. The bad news? Typically less than half of those new donors will ever give to you again. ENTER OUR CONTEST – WIN…

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Lessons from Steve Jobs

Katapult Marketing on Wednesday, October 19, 2011 12:00 pm  Comments (0)

I received an email earlier this morning from a colleague that included a list of inspiring “take aways” from the philosophy and wisdom of Steve Jobs, the late, great American inventor and entrepreneur. Since I was smack in the middle of writing an appeal for a client when the email popped up in my inbox,…

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New River Communications Brings Home Two Silver MAXIs

Katapult Marketing on Thursday, August 25, 2011 12:00 pm  Comments (0)

FT. LAUDERDALE, FL – New River Communications was recently awarded two Silver MAXIs for 2011 from the Direct Marketing Association of Washington (DMAW). The annual awards honor marketing excellence and innovation. New River won this year for packages created for Cross International and Save the Chimps. One of New River’s MAXI’s came for Cross International’s…

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Six Big Mistakes to Avoid When Testing

Katapult Marketing on Tuesday, August 16, 2011 12:00 pm  Comments (0)

One of the benefits of direct marketing is that decisions can be driven by data.  Unlike say television advertising, it’s very easy to draw a straight line between “I did this” and “a donor did this.”  In most cases, we use this to our benefit to make the best use of fundraising dollars.  Unfortunately, there…

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One essential you need to get right

Katapult Marketing on Thursday, August 4, 2011 12:00 pm  Comments (0)

Non-profit executive directors and development directors often ask me: "How can we use direct mail without being overwhelmed by complex strategies, production issues, postal regulations and other things I just don’t have the staff or time for?”   These leaders at small to medium size organizations get it.  They recognize that (a)  A significant portion…

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Retention strategies… anyone?

Katapult Marketing on Wednesday, June 29, 2011 12:00 pm  Comments (0)

A recent blog from the Agitator last week reported on a survey they conducted in April which asked, “What percentage of your non profit first time donors make a second gift?” The results were far from impressive.  In fact, the majority of responders reported 39% or less.  The Agitator went on to comment that a…

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Common Mistakes in Social Media

Katapult Marketing on Wednesday, June 22, 2011 12:00 pm  Comments (0)

        Just read a great article from Fundraising Success magazine about 10 common mistakes non-profits make when engaging in social media.  After finishing, I quickly hit my “Like” button. Writer Heather Mansfield got it just right.         Three of her points really caught my attention and inspired a few riffs of my own… 1. Facebook…

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