Your Great Story Isn't Enough

Katapult Marketing on Wednesday, October 31, 2012 8:00 am  Comments (0)

         Use the word "You" early and often. Be warm and conversational – don’t write a term paper – in your letters, emails, and other communications to donors. Tell stories.           That’s the gospel we preach here at New River Communications – at least a few books of it.          All excellent advice, too, (though…

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One essential you need to get right

Katapult Marketing on Thursday, September 6, 2012 12:00 pm  Comments (0)

        Non-profit executive directors and development directors often ask me: "How can we use direct mail without being overwhelmed by complex strategies, production issues, postal regulations and other things I just don’t have the staff or time for?”         These leaders at small to medium size organizations get it. They recognize that…   (a) A…

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Quit Social Media? Not so fast…

Katapult Marketing on Wednesday, August 22, 2012 12:00 pm  Comments (0)

I just ran across an interesting post on The Agitator by Tom Belford on quitting social media.  Tom cites Erik Sass’s 9 Reasons to Quit Social Media Now … a thoughtful take on why social media isn’t always a net positive.  In closing, Tom calls for rebuttals, so here’s mine: I absolutely appreciate the lead…

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Five Ways to Boost Your Fundraising Returns

Katapult Marketing on Wednesday, June 20, 2012 12:00 pm  Comments (0)

Looking for a few good ideas to maximize your fundraising results?  Try one or more of these five strategies and watch your returns head north: 1)  Target Ask Amounts to the Donor If you have any mail pieces that are using a generic ask for everyone that receives it; change it.  And by change it,…

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Five Copywriting Mistakes to Avoid

Katapult Marketing on Thursday, May 31, 2012 12:00 pm  Comments (0)

Most charities these days, large or small, are operating on tighter budgets than ever before. So when you spend good money to get a letter in the mail to your donors, make sure you get it right. Here are five all too common mistakes to avoid if you want your fundraising letter to actually raise…

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What will your non-profit do with the public’s social media addiction?

Katapult Marketing on Tuesday, April 10, 2012 12:00 pm  Comments (0)

  So check out the stats. 23% of people’s internet time is spent on social media. 91% are on Facebook, 63% Twitter, 45% YouTube and 35% LinkedIn. You might say many of us are addicted. The good news is, SM addiction is not the life-threatening variety. In fact, for non-profits, the public’s SM obsession offers…

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Lessons from the Kony 2012 Campaign

Katapult Marketing on Wednesday, March 28, 2012 12:00 pm  Comments (0)

   By now, unless you’ve been living under a rock – a rock without internet access – you’ve heard of the Kony 2012 Campaign. Hopefully you’ve seen the video. If not stop reading this and go here http://www.kony2012.com/. We’ll wait. Everyone back? Good. Now if you’ve been following the story you’ll know that there is…

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The Write Stuff

Katapult Marketing on Monday, March 19, 2012 12:00 pm  Comments (0)

   For most major non profits, direct mail will continue to be the biggest revenue generator this year. The fact is, it’s still the most effective way of reaching new donors and cultivating them. I realize that for many charities reading this blog, you may not have the budget to hire a consultant or agency…

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Lessons from a Fiasco

Katapult Marketing on Thursday, February 23, 2012 12:00 pm  Comments (0)

If you are like me, you watched the recent drama between the Susan G. Komen Breast Cancer Foundation and Planned Parenthood with a mix of horror and morbid curiosity.  Think what you may about either organization, it’s unfortunate to watch such large, successful organizations tarnished.  This was a great learning opportunity, though, on the dangers…

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Go multi-channel, but don’t forget to do this…

Katapult Marketing on Wednesday, February 1, 2012 12:00 pm  Comments (0)

  It’s “multi-channel madness” out there these days, with every non-profit across the country thinking about how to connect with their donors! Just count the many ways… Get them to like you on Facebook. Tweet ‘em on Twitter. Direct mail ‘em, email ‘em, call ‘em. Meet ‘em not where you want them to be, but…

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