To Tease or not to Tease

Scott Allbee on Wednesday, June 7, 2017 9:25 am  Comments (0)

Teaser copy is, of course, the text on the outside of an envelope designed to “tease” someone into opening it. Typically, you see mundane stuff like “FREE gift inside” or “Matching Gift: Double Your Impact” or “Open Immediately.” Exciting? Not really. Overused? No doubt. But just remember, if you’re seeing something again and again it’s…

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All ears? You should be

Scott Allbee on Thursday, June 1, 2017 10:13 am  Comments (0)

With my roots in the for-profit marketing industry, one thing I’ve observed is that those who are most successful at what they do have one common trait: they know how to listen. Companies may know their product and or service very well, but to grow, they need a better handle on their customers and what…

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3 Key Tips to Better Communication

Scott Allbee on Thursday, June 1, 2017 10:00 am  Comments (0)

Whether you’re talking agency-to-client or department to department at a nonprofit, good communication is essential for success. Try these three simple (but often ignored) tips to make you a better communicator, and subsequently, a better fundraiser… Respond, dammit! This has always been a personal pet peeve… When a client or colleague emails, leaves a voicemail…

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Can you READ me now?

Margaret Randall on Thursday, May 11, 2017 9:41 am  Comments (0)

  The concept that BIG FONTS work better in fundraising letters is old news, I hope. But the truth is there’s more to good typography than just using large fonts like Courier or Times New Roman. If you want to increase readership, you have to increase readability – across the board. These additional typographic tips from…

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The Alpha Channel

Scott Allbee on Wednesday, May 3, 2017 9:38 am  Comments (0)

This past year, I’ve had the opportunity to immerse myself into the world of direct response fundraising. Before my time at New River, I thought that direct mail would be quickly phased out by social media and other online marketing efforts. But I’ve realized – much to my surprise – that if direct mail is…

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Read it and Weep

Scott Allbee on Thursday, April 20, 2017 3:01 pm  Comments (0)

I’ve recently transitioned from working in commercial advertising to the wonderful world of non-profits. One thing I enjoy about commercial advertising are the emotional appeals and heartfelt stories that follow certain brands. Think inclusion with Coca-Cola, inspiration with Nike or comedy with Mayhem for Allstate. These brands understand that what connects you to an audience…

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Lost in the Middle?

Scott Allbee on Tuesday, April 4, 2017 10:39 am  Comments (0)

  Like the middle child, chances are your charity’s Mid-Level donors are feeling left out and lacking attention. Yet, sitting right smack dab in the middle of your donor pyramid, these same donors represent a rich source of untapped opportunity. You just need to reach out and show them some love. However, you simply cannot…

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Millennial Donors: An Oxymoron?

Scott Allbee on Tuesday, March 28, 2017 9:46 am  Comments (0)

Since the ALS Ice Bucket Challenge, and even before, I‘ve found more and more clients wanting to embark on the unchartered journey of converting millennials into donors. I recently ran across an article that did a great job of highlighting things I’ve found to be true when engaging with millennials (and as a millennial myself,…

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FUNDRAISING IN THE AGE OF FAKE NEWS

Scott Allbee on Tuesday, March 21, 2017 9:39 am  Comments (0)

"Any negative polls are fake news..." Trump tweeted Fake news is big news these days. The president routinely accuses his detractors of spreading fake news. The media calls FAKE NEWS on Trump himself for unsupported claims about his inauguration crowd size, illegal voters, wire-tapping, etc. Your social media feed is full of it. Your Crazy Uncle…

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What’s a picture worth?

Scott Allbee on Thursday, March 9, 2017 12:26 pm  Comments (0)

“A picture is worth a thousand words.” It’s a quote we’ve all heard a thousand times before. And while its origin is debatable, the meaning still rings true to this day – no more so than in fundraising. Getting your charity’s message across to potential donors to open their hearts, and their wallets, and give…

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