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Grand Canyon Association

Among the many important works of the Grand Canyon Association (GCA) is an initiative to protect the night skies from light pollution. Hard to believe, but true: The rapid spread of light pollution means that 8 in 10 Americans can no longer look up and see The Milky Way! The Grand Canyon is one of the best places in the USA where you can still take in this breathtaking trail of stars that most used to take for granted – and GCA is taking serious steps to protect the night skies. The idea of this disappearing treasure struck us as a riveting theme to appeal to donors and new prospects of GCA. We developed the tag line “Help Keep Us in the Dark” and used it in direct mail, in emails, on social media, in digital ads (some that linked to video that laid out the theme), etc. This memorable theme caught the attention of supporters and outperformed more general ads about supporting the wonders of the Canyon. Preserving the mystery and beauty of a starlit night clearly struck a chord across all channels.

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Appalachian Service Project

Conveying an organization’s message to donors in a coordinated, integrated multi channel strategy is critically important in today’s fundraising sector. Supporters who are connected with your charity by more than one channel, give more often, make larger gifts, and have a higher lifetime value. This highly successful summer campaign for ASP engaged donors via many channels and platforms – including a colorful, four page newsletter appeal, email, video and social media. The campaign told the story of a struggling family, whose Appalachian home was literally falling apart around them– collapsing walls and roof, rotting floors and other hazards. Compelling copy, photos and video – delivered through the various communication channels – connected the donors with this little family in a cohesive, hugely powerful way, kicking off the busy summer building months with a big charitable bang!

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