I’ll Be Me Foundation, Glen Campbell

While new acquisition efforts normally cast as wide a net as possible, New River Communications was tasked this time with creating a package to pull in high dollar donors. Our client: the I’ll Be Me Foundation – an organization founded around Glen Campbell’s fight with Alzheimer’s disease. The fundraising letter came from Glen’s wife and was aimed at potential supporters in the entertainment community. Rather than use standard mass mail techniques, we took a hi-touch personalized approach including a closed-faced envelope with “genuine pen” addressing in silver ink. Inside, the piece included memorable pictures of Glenn on his last tour, an emotional plea from his wife, a special guitar pick and an exclusive invitation to be a founding Rhinestone Circle Member “to change the future for everyone suffering from Alzheimer’s disease.”

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