The organization employed New River Communications to implement and execute custom mailings for their middle donors. We strategized and created an annual communications schedule that included a careful mix of upscale appeals appropriate for this higher dollar donor segment that cultivated, informed, educated and motivated significant contributions. Highly personalized packages like this one used higher quality paper, first class postage, alternate copy, project budgets and other techniques aimed at engaging higher level donors. Strategic messaging and layout combined to effectively address donor heads and hearts and raise response and average gift.
View larger image