Free the Kids

With 50% of charitable contributions made in the fourth quarter, charities of all sizes – large or small – need to ensure they get their share during this peak giving season. Through New River Communication's exclusive Smaller Quantity program, we were able to help Free the Kids mail a strong and effective year-end appeal to their small file of donors – and to do so affordably. The appeal highlighted several key accomplishments from the past year while making a compelling case for the donor’s continued support to help care for and shelter abandoned girls and boys in Haiti. Even we were surprised by the results: a 15% response rate and over $100,000 raised from less than 4,000 donors.

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