Never forget. Its not about you. It’s about them.
In the mail, online, on the phone,
and by every channel, we’ll help you avoid a critical mistake made by many
organizations – including some of the biggest non-profits at work: placing your
non-profit, not your donor, at the center of your fundraising efforts. Years of
experience and testing have taught us that:
help you make your donor feel like a VIP – and watch your results climb!
- Spotlighting the
good work and efficiency of your organization is important, but not as
important as a storyline that reinforces a donor’s feeling that he/she is
needed and appreciated.
- Organizations that
overemphasize accomplishments and downplay needs in hopes of building
donor confidence, often achieve the opposite. “All is well, we don’t need
you,” is the subliminal message donors take in. If you paint a perfect
picture, they may admire you, but they won’t support you. Show some
vulnerability. Donors will appreciate your honesty, feel needed, and many
will step up to help.
- The most
effective appeals for non-profits are upbeat and positive in tone. Yes,
they should highlight hardships and challenges, but hope, rather than doom
and gloom, ultimately wins the day. And, always, always, always, show
donors that their support matters.