Starfish Marketing Group

In-Depth Analysis

The proof is in the numbers.

It takes bold, emotionally-charged creative to move donors and prospects to respond. But “creativity for creativity’s sake” has no place in our business. In the end, the creative must deliver. So when your campaign launches, our work for you is really just beginning. Careful post-campaign analysis is as essential as the time and effort that goes into creating a great direct response campaign.
  • Every campaign teaches us more about your donors or members by how they respond – and that knowledge helps drive future strategy for your direct mail efforts and all supporting channels. 
  • We’ll closely monitor results and deliver a detailed analysis of every campaign, analyzing it on its own merits and in the context of your overall direct response program.
  • Our standard reports analyze package and list performance, cost to acquire a donor, return on your investment, cross-channel results, long-term value of your donors and many other metrics. Depending on your needs, we can provide you with everything from one-line results to in-depth analysis of a single metric.
  • We won’t just deliver a stack of reports. We’ll explain quickly, concisely, and in plain language what they mean to help determine your future strategy. 

Call us to discuss how we can customize reporting to meet your specific needs.

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