|
What You Should Know About Direct Mail Fundraising
Individual Americans donate more than $100 billion each year to charities. Some write small checks for $10 or $20. Other donors make contributions for many thousands. But the odds are that even such vastly different donors have something surprising in common: each made a first gift in response to a letter they received asking for financial support.
For the vast majority of givers, even those who eventually become large donors, the first letter was probably a direct mail letter like those you find in your mailbox every day.
How do those letters transform total strangers into loyal friends whose generosity supports your organization? That's what direct mail is all about!
Next up ... What It Is, What It's Not
|
