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Every Client is Unique
Effective direct mail does more than simply describe a problem; it draws readers in through passionate storytelling, it asks for help "early and often." It shows a donor why their help is needed and how, where, and when their gift will help.
New River Communications specializes in creating direct response materials that achieve their true end - to move donors to action. We create fundraising letters that not only elicit an emotional response from a potential or current donor, but that lead them to act.
While those principles hold true almost universally, we recognize that every organization -- and its potential donors - are unique.
So when you enlist our help, we will consult with your organization's leadership, on how best to interest potential donors in the important work of the organization.
While many organizations (and agencies working for them) have an eye only for overall response, it is important to realize that the life-time value of a donor is the more critical yardstick by which to measure the success of a direct mail program.
In determining the best strategy for your organization, we will, in consultation with you, determine the pros and cons of "premium" mailings (address labels, pins, etc.) vs. non-premium mailings, giving club offers vs. single-gift request offers, etc. And we will strategically test modified packages, lists, etc.
When you hire New River, you get an experienced, talented, and dedicated team to help you meet all your non-profits fundraising objectives - at a fraction of the cost you'd pay an in-house team. Visit our "clients" page to see a partial list of clients who have benefited from working with us. Please contact New River to find out more about how we can help you reach your goals.
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