New River Communications can help with all your digital needs. We are adept at handling all aspects of your digital marketing. In addition to creating copy & artwork for Facebook & Online Ads and Emails, we build customized landing pages, write and post social media and coordinate all aspects of your campaigns to deliver a cohesive experience for donors across all conventional and digital channels.
There’s more to an effective email campaign than splashy graphics and a snappy subject line. Email messages are sometimes intended as straight ahead fundraisers. Other times they are intended to cultivate the donor relationship with only a soft ask or none at all. Some emails are stand alone efforts. Others are part of a multi-part coordinated multichannel effort supporting conventional mail and reinforced by social media. We can help you determine the right mix, and incorporate the right art, messaging and tone to keep donors close to and supportive of your work.
Effective advertising means connecting with your supporters through multiple channels. We can reach them online. One of the most effective places to engage them is on Facebook. By matching mail and IP addresses, New River is able to serve targeted ads into the FB newsfeed of prospects or donors who are receiving a direct mail campaign through conventional mail. Retargeted digital ads can also be served to visitors to your website who leave before making a gift. New River tests multiple creative approaches for every digital ad campaign we run, evaluating each for reach, number of impressions, number of likes, click through rate, etc. We test copy, art, offer, whether to use video and other variables to roll out with the most effective campaign possible.