Having a great monthly giving program is one of the most important fundraising strategies for nonprofits like Children’s Hospital Colorado Foundation. To help build the Foundation’s file of monthly sustainers, we created a “special invitation” that was mailed in a cream-colored, A8 carrier with a blue foil seal. This monthly donor invite package included an enticing proposition: Become a monthly supporter and have your gift matched each month, dollar for dollar, for the next 12 months. Donors jumped at the opportunity to have their gifts DOUBLED to bring hope and healing to sick children every day of the year.
Smart organizations understand the value of building up membership in their monthly giving club. Even monthly gifts of a modest amount add up quickly, and monthly givers often feel a closer affinity to your organization than other donor groups on your house file. We created a package for Cross International, a top relief and development non-profit, showing donors how their commitment as regular monthly supporters allows the organization to carry out its core work of caring for orphans more efficiently. Unlike many monthly member invitations, our creative approach didn’t force a donor’s hand with an all or nothing proposition. By offering donors who weren’t ready to take the leap to monthly giving the chance to make a one-time gift, we maintained response rates near the level of other special appeals while bringing in additional highly prized monthly donors.