This package, printed on a heavier text paperstock, features a Donor Loyalty Certificate at the top of the letter – thanking donors for their continued support and loyalty since the date they came onto the file. For Lapsed Donors, the copy was slightly revised, reminding the donor of her last gift to the organization and how much we miss her support. The Certificate, which perfs off and is suitable for framing, serves as a tangible expression of “thanks” – reminding the donor just how special and valued she is to Caridad Center and its mission of providing health services to poor working families. The results? Nearly 25% of the overall revenues from the appeal came from the lapsed donor segment.