Our Work

Conversion Contest Winner Selected

We’ve received many great entries into our recent contest where we asked readers to submit their best ideas for converting new donors into multi gift donors. At this time of year when most organizations are doing their heaviest new donor acquisition drives we thought it was a good time to gather ideas on the best strategies for converting new donors.

In fact, we got so many good ideas we couldn’t select just one. So we’ve decided to award two winners. Both entries shared specific strategies that work for their organizations. One contest winner nailed the basics. The other came up with a unique approach that our experts thought was
sure to work.

And the winners are….

Stanton Cadow (St. Vincent de Paul Regional Seminary/Boynton Beach, FL)

Don’t assume something you write in the second appeal letter will be read.  Understanding this, and the idea you will need to do something extra special to get their attention, do the following:

1. Within 48 hours of the first gift, the regular thank you and gift acknowledgement letter should go out.  An industry standard yes, but not always followed.  The carrier envelope should indicate some place on its outside, preferably on the front, a big “Thank you for your support.” Print in red or a contrasting color of your design.

2. When you have good reason to believe that letter has been received, place a personal thank you call to that donor, preferably using volunteers, students, etc.  Give them a script, but make it such that
the call sounds, “unscripted,” thus increasing the genuineness of the call.

3. If you have not been able to capture a phone number, have those same volunteers write a hand written thank you, again, using a script. Mail first class, with the return address on the back envelope, thus increasing your open rate.

4. These steps will most certainly increase future appeal conversion rates.

Barbara Kehl (Wesley Community and Health Center/Phoenix, AZ)

Wesley Community Center encompasses many programs.  We have afterschool programs, a health clinic and a facility for ESL classes among other services.  So my suggestions are in line with those issues.

1. When approaching new donors consider making a plea for specific needs such as clinic supplies, band aids, flu vaccines, afterschool scholarships, garden supplies, ESL workbooks, etc.

2. When a new donor donates, an immediate and special thank you can be sent along with a current newsletter or annual report and a confirmation of how many flu vaccines the money provided and a note of continued needs, with an envelope for sending another donation.

3. Our nonprofit qualifies for the Tax credit so encouraging another donation by the end of the year for maximizing the Tax Credit can be addressed especially for Nov. donors.

We hope you’ll learn from these two great submissions and improve your own new donor conversion strategies. Thanks to all who entered the contest and if you didn’t win… better luck next time!

Katapult MarketingConversion Contest Winner Selected