Effective advertising means connecting with your supporters through multiple channels. We can reach them online. One of the most effective places to engage them is on Facebook. By matching mail and IP addresses, New River is able to serve targeted ads into the FB newsfeed of prospects or donors who are receiving a direct mail campaign through conventional mail. Retargeted digital ads can also be served to visitors to your website who leave before making a gift. New River tests multiple creative approaches for every digital ad campaign we run, evaluating each for reach, number of impressions, number of likes, click through rate, etc. We test copy, art, offer, whether to use video and other variables to roll out with the most effective campaign possible.