Digital Marketing

Direct Mail still brings in the lion share of dollars, but your digital efforts must be on point so all channels work together.


It’s essential to connect with and engage donors via as many channels and platforms as possible – by standard mail, email, social media, digital ads, Google ad campaigns, crowd-funding, telemarketing, etc. Supporters who are connected with you by more than one channel, give more often, make larger gifts, and have a higher lifetime value. We encourage every effort at cross-channel promotion/engagement. New River is experienced at creating and managing online campaigns, including email, social media posting, and other multi-media work. We’re also able to work seamlessly with in-house or third-party teams to tie direct mail efforts to multi-channel campaigns.


At the same time, we understand budget limitations, and are sensitive to helping our clients evaluate the value of strategies that may be getting a lot of buzz, but, in reality, deliver very little ROI.


We are experienced in helping organizations decide how best to use allocated budgets to get the best bang for the buck in acquiring, retaining, and reactivating donors through regular mail and additional channels.

Tell us where you want to go with your fundraising

and we’ll help you get there

  • I'm the communications manager with an organization outside of Washington DC, and we've used New River for years to send out our direct mail appeals. They work hard to get every detail just right, and the staff is always reachable over e-mail. It has been a pleasure working with them all of these years

    Charlie Shifflett
  • Your agency made our direct mail appeal the simplest and easiest one we have ever done. The staff is professional, extremely accommodating and offered our organization the highest level of service. We certainly benefited by their creative assistance. The mailing was very affordable, of high quality and effective. It produced excellent results. We recovered our mailing costs in donations just two weeks after our supporters received our appeal!

    Louise Adler
  • The numbers are in and for 2015 we had the best gross revenue and the best net numbers in the history of ASP. Thank YOU Thank YOU Thank YOU for your part in helping us make 2015 such a success! We would not be where we are or have accomplished this without such an amazing team – all working together to help eradicate poverty housing in Appalachia. Because of your part in our work even more families are in warmer, safer, and drier homes and that is what keeps me at ASP year after year! I love working with each and every one of you and cannot imagine a better team.

    Lyssa Hunter Perry
Margaret RandallDigital Marketing