Digital Marketing

Direct Mail still brings in the lion share of dollars, but your digital efforts must be on point so all channels work together.


It’s essential to connect with and engage donors via as many channels and platforms as possible – by standard mail, email, social media, digital ads, Google ad campaigns, crowd-funding, telemarketing, etc. Supporters who are connected with you by more than one channel, give more often, make larger gifts, and have a higher lifetime value. We encourage every effort at cross-channel promotion/engagement. New River is experienced at creating and managing online campaigns, including email, social media posting, and other multi-media work. We’re also able to work seamlessly with in-house or third-party teams to tie direct mail efforts to multi-channel campaigns.


At the same time, we understand budget limitations, and are sensitive to helping our clients evaluate the value of strategies that may be getting a lot of buzz, but, in reality, deliver very little ROI.


We are experienced in helping organizations decide how best to use allocated budgets to get the best bang for the buck in acquiring, retaining, and reactivating donors through regular mail and additional channels.

Tell us where you want to go with your fundraising

and we’ll help you get there

  • Each direct mail piece is created by a team of pros who constantly test to see what works and what doesn't. Their system takes out a lot of the postal, data, and creative hassles that can make direct mail so difficult and time-consuming for you. You'll have a high quality mailing that has the best chance of success

    Sandra Sims
  • I have known and worked with the principals and staff of New River Communications for nearly 15 years. When it comes to direct mail acquisition, their strategy, creative and (most importantly) results are second to none

    Richard Anderson
  • Our direct response mailing created and managed by your agency was a huge success! We averaged a 15% response and over $100,000 in revenue with under 4,000 donors. I'm so glad you've designed a program with the small non-profit in mind!

    Jack Reynolds
Margaret RandallDigital Marketing