Digital Marketing

Direct Mail still brings in the lion share of dollars, but your digital efforts must be on point so all channels work together.


It’s essential to connect with and engage donors via as many channels and platforms as possible – by standard mail, email, social media, digital ads, Google ad campaigns, crowd-funding, telemarketing, etc. Supporters who are connected with you by more than one channel, give more often, make larger gifts, and have a higher lifetime value. We encourage every effort at cross-channel promotion/engagement. New River is experienced at creating and managing online campaigns, including email, social media posting, and other multi-media work. We’re also able to work seamlessly with in-house or third-party teams to tie direct mail efforts to multi-channel campaigns.


At the same time, we understand budget limitations, and are sensitive to helping our clients evaluate the value of strategies that may be getting a lot of buzz, but, in reality, deliver very little ROI.


We are experienced in helping organizations decide how best to use allocated budgets to get the best bang for the buck in acquiring, retaining, and reactivating donors through regular mail and additional channels.

Tell us where you want to go with your fundraising

and we’ll help you get there

  • Our direct response mailing created and managed by your agency was a huge success! We averaged a 15% response and over $100,000 in revenue with under 4,000 donors. I'm so glad you've designed a program with the small non-profit in mind!

    Jack Reynolds
  • The numbers are in and for 2015 we had the best gross revenue and the best net numbers in the history of ASP. Thank YOU Thank YOU Thank YOU for your part in helping us make 2015 such a success! We would not be where we are or have accomplished this without such an amazing team – all working together to help eradicate poverty housing in Appalachia. Because of your part in our work even more families are in warmer, safer, and drier homes and that is what keeps me at ASP year after year! I love working with each and every one of you and cannot imagine a better team.

    Lyssa Hunter Perry
  • I have known and worked with the principals and staff of New River Communications for nearly 15 years. When it comes to direct mail acquisition, their strategy, creative and (most importantly) results are second to none

    Richard Anderson
Margaret RandallDigital Marketing