Donor-Centered Messaging

 

Never forget.  Its not about you.  It’s about them.

 

In the mail, online, on the phone, and by every channel, we’ll help you avoid a critical mistake made by many organizations – including some of the biggest non-profits at work: placing your non-profit, not your donor, at the center of your fundraising efforts. Years of experience and testing have taught us that:

 

  • Spotlighting the good work and efficiency of your organization is important, but not as important as a storyline that reinforces a donor’s feeling that he/she is needed and appreciated.

 

  • Organizations that overemphasize accomplishments and downplay needs in hopes of building donor confidence, often achieve the opposite. “All is well, we don’t need you,” is the subliminal message donors take in. If you paint a perfect picture, they may admire you, but they won’t support you. Show some vulnerability. Donors will appreciate your honesty, feel needed, and many will step up to help.

 

  • The most effective appeals for non-profits are upbeat and positive in tone. Yes, they should highlight hardships and challenges, but hope, rather than doom and gloom, ultimately wins the day. And, always, always, always, show donors that their support matters. 

 

Let us help you make your donor feel like a VIP – and watch your results climb!

Tell us where you want to go with your fundraising

and we’ll help you get there

CONTACT US TODAY >>
  • Thank you again for being the greatest direct marketing consultant I have ever worked with. I truly mean that. You've often told me you appreciate us but I appreciate each of you. You give me the opportunity to think outside the box at a price we can afford.

    Arminta Watkins
  • What set their direct response agency apart for us was the creative. They took the time to know our mission, and had great ideas on how to increase giving with our consistent supporters as well as how to approach our lapsed file. They quickly became a shop we could rely on for ideas that might not occur to our internal team. They became more than a good vendor ... they became great partners in our mission to help homeless kids.

    Tom Manning
  • I have known and worked with the principals and staff of New River Communications for nearly 15 years. When it comes to direct mail acquisition, their strategy, creative and (most importantly) results are second to none

    Richard Anderson
Katapult MarketingDonor-Centered Messaging