Donor-Centered Messaging

 

Never forget.  Its not about you.  It’s about them.

 

In the mail, online, on the phone, and by every channel, we’ll help you avoid a critical mistake made by many organizations – including some of the biggest non-profits at work: placing your non-profit, not your donor, at the center of your fundraising efforts. Years of experience and testing have taught us that:

 

  • Spotlighting the good work and efficiency of your organization is important, but not as important as a storyline that reinforces a donor’s feeling that he/she is needed and appreciated.

 

  • Organizations that overemphasize accomplishments and downplay needs in hopes of building donor confidence, often achieve the opposite. “All is well, we don’t need you,” is the subliminal message donors take in. If you paint a perfect picture, they may admire you, but they won’t support you. Show some vulnerability. Donors will appreciate your honesty, feel needed, and many will step up to help.

 

  • The most effective appeals for non-profits are upbeat and positive in tone. Yes, they should highlight hardships and challenges, but hope, rather than doom and gloom, ultimately wins the day. And, always, always, always, show donors that their support matters. 

 

Let us help you make your donor feel like a VIP – and watch your results climb!

Tell us where you want to go with your fundraising

and we’ll help you get there

CONTACT US TODAY >>
  • Your agency made our direct mail appeal the simplest and easiest one we have ever done. The staff is professional, extremely accommodating and offered our organization the highest level of service. We certainly benefited by their creative assistance. The mailing was very affordable, of high quality and effective. It produced excellent results. We recovered our mailing costs in donations just two weeks after our supporters received our appeal!

    Louise Adler
  • What set their direct response agency apart for us was the creative. They took the time to know our mission, and had great ideas on how to increase giving with our consistent supporters as well as how to approach our lapsed file. They quickly became a shop we could rely on for ideas that might not occur to our internal team. They became more than a good vendor ... they became great partners in our mission to help homeless kids.

    Tom Manning
  • The numbers are in and for 2015 we had the best gross revenue and the best net numbers in the history of ASP. Thank YOU Thank YOU Thank YOU for your part in helping us make 2015 such a success! We would not be where we are or have accomplished this without such an amazing team – all working together to help eradicate poverty housing in Appalachia. Because of your part in our work even more families are in warmer, safer, and drier homes and that is what keeps me at ASP year after year! I love working with each and every one of you and cannot imagine a better team.

    Lyssa Hunter Perry
Katapult MarketingDonor-Centered Messaging