Donor-Centered Messaging

 

Never forget.  Its not about you.  It’s about them.

 

In the mail, online, on the phone, and by every channel, we’ll help you avoid a critical mistake made by many organizations – including some of the biggest non-profits at work: placing your non-profit, not your donor, at the center of your fundraising efforts. Years of experience and testing have taught us that:

 

  • Spotlighting the good work and efficiency of your organization is important, but not as important as a storyline that reinforces a donor’s feeling that he/she is needed and appreciated.

 

  • Organizations that overemphasize accomplishments and downplay needs in hopes of building donor confidence, often achieve the opposite. “All is well, we don’t need you,” is the subliminal message donors take in. If you paint a perfect picture, they may admire you, but they won’t support you. Show some vulnerability. Donors will appreciate your honesty, feel needed, and many will step up to help.

 

  • The most effective appeals for non-profits are upbeat and positive in tone. Yes, they should highlight hardships and challenges, but hope, rather than doom and gloom, ultimately wins the day. And, always, always, always, show donors that their support matters. 

 

Let us help you make your donor feel like a VIP – and watch your results climb!

Tell us where you want to go with your fundraising

and we’ll help you get there

CONTACT US TODAY >>
  • The team at New River Communications are not only easy to work with, but they met every deadline and offered sound suggestions that added quality to our donor acquisition pieces. Because of this, we saw our return rates double over the previous year.

    Kim Martin
  • I'm the communications manager with an organization outside of Washington DC, and we've used New River for years to send out our direct mail appeals. They work hard to get every detail just right, and the staff is always reachable over e-mail. It has been a pleasure working with them all of these years

    Charlie Shifflett
  • Each direct mail piece is created by a team of pros who constantly test to see what works and what doesn't. Their system takes out a lot of the postal, data, and creative hassles that can make direct mail so difficult and time-consuming for you. You'll have a high quality mailing that has the best chance of success

    Sandra Sims
Katapult MarketingDonor-Centered Messaging