Grand Canyon Association

Grand Canyon Association

The iconic Desert View Watchtower is a must-see attraction for Grand Canyon National Park visitors. A renewal appeal for such a beloved and impressively grand structure deserved a carrier treatment that similarly packed the WOW factor! Mailed in a large, over-sized envelope, our design team created an eye-catching infographic on the carrier, immediately conveying the towering beauty of this national treasure and intriguing donors to look inside the envelope. The letter copy and other contents implored donors to protect the irreplaceable landmark by renewing their support through Grand Canyon Association (now Grand Canyon Conservancy).