Analytics

The proof is in the numbers.

 

New River Communications will help you leverage your data more effectively by providing a comprehensive and ongoing view of performance, trends and growth opportunities. Our approach is designed to demonstrate a clear value added both from strategic consulting and financial perspectives. We will recommend a marketing management mindset and incorporate information about your donors to increase your return on investment by:

 

 

  • Every campaign teaches us more about your donors or members by how they respond – and that knowledge helps drive future strategy for your direct mail efforts and all supporting channels.
  • We’ll closely monitor results and deliver a detailed analysis of every campaign, analyzing it on its own merits and in the context of your overall direct response program.
  • Our standard reports analyze package and list performance, cost to acquire a donor, return on your investment, cross-channel results, long-term value of your donors and many other metrics. Depending on your needs, we can provide you with everything from one-line results to in-depth analysis of a single metric.
  • We won’t just deliver a stack of reports. We’ll explain quickly, concisely, and in plain language what they mean to help determine your future strategy.

 

Call us to discuss how we can customize reporting to meet your specific needs.

Tell us where you want to go with your fundraising

and we’ll help you get there

CONTACT US TODAY >>
  • Thank you again for being the greatest direct marketing consultant I have ever worked with. I truly mean that. You've often told me you appreciate us but I appreciate each of you. You give me the opportunity to think outside the box at a price we can afford.

    Arminta Watkins
  • Your agency made our direct mail appeal the simplest and easiest one we have ever done. The staff is professional, extremely accommodating and offered our organization the highest level of service. We certainly benefited by their creative assistance. The mailing was very affordable, of high quality and effective. It produced excellent results. We recovered our mailing costs in donations just two weeks after our supporters received our appeal!

    Louise Adler
  • The team at New River Communications are not only easy to work with, but they met every deadline and offered sound suggestions that added quality to our donor acquisition pieces. Because of this, we saw our return rates double over the previous year.

    Kim Martin
Katapult MarketingAnalytics