Analytics

The proof is in the numbers.

 

New River Communications will help you leverage your data more effectively by providing a comprehensive and ongoing view of performance, trends and growth opportunities. Our approach is designed to demonstrate a clear value added both from strategic consulting and financial perspectives. We will recommend a marketing management mindset and incorporate information about your donors to increase your return on investment by:

 

 

  • Every campaign teaches us more about your donors or members by how they respond – and that knowledge helps drive future strategy for your direct mail efforts and all supporting channels.
  • We’ll closely monitor results and deliver a detailed analysis of every campaign, analyzing it on its own merits and in the context of your overall direct response program.
  • Our standard reports analyze package and list performance, cost to acquire a donor, return on your investment, cross-channel results, long-term value of your donors and many other metrics. Depending on your needs, we can provide you with everything from one-line results to in-depth analysis of a single metric.
  • We won’t just deliver a stack of reports. We’ll explain quickly, concisely, and in plain language what they mean to help determine your future strategy.

 

Call us to discuss how we can customize reporting to meet your specific needs.

Tell us where you want to go with your fundraising

and we’ll help you get there

CONTACT US TODAY >>
  • The numbers are in and for 2015 we had the best gross revenue and the best net numbers in the history of ASP. Thank YOU Thank YOU Thank YOU for your part in helping us make 2015 such a success! We would not be where we are or have accomplished this without such an amazing team – all working together to help eradicate poverty housing in Appalachia. Because of your part in our work even more families are in warmer, safer, and drier homes and that is what keeps me at ASP year after year! I love working with each and every one of you and cannot imagine a better team.

    Lyssa Hunter Perry
  • Your agency made our direct mail appeal the simplest and easiest one we have ever done. The staff is professional, extremely accommodating and offered our organization the highest level of service. We certainly benefited by their creative assistance. The mailing was very affordable, of high quality and effective. It produced excellent results. We recovered our mailing costs in donations just two weeks after our supporters received our appeal!

    Louise Adler
  • Each direct mail piece is created by a team of pros who constantly test to see what works and what doesn't. Their system takes out a lot of the postal, data, and creative hassles that can make direct mail so difficult and time-consuming for you. You'll have a high quality mailing that has the best chance of success

    Sandra Sims
Katapult MarketingAnalytics