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New River Communications Brings Home Two Silver MAXIs

FT. LAUDERDALE, FL – New River Communications was recently awarded two Silver MAXIs for
2011 from the Direct Marketing Association of Washington (DMAW). The annual awards honor marketing excellence and innovation. New River won this year for packages created for Cross International and Save the Chimps.
One of New River’s MAXI’s came for Cross International’s “Send Back Cross” package that focused on the organization’s efforts to provide material and spiritual hope to poor children and families in the developing world. The package includes a small gold cross that donors are asked to send back with a donation for a destitute child.

The “Send Back Cross” package won in the MAXI’s “Workhorse” category, for control packages that continue to perform well for at least three years.

New River earned its second 2011 MAXI for their Save the Chimps Tote Bag Acquisition package. The prospecting piece tells the story of Bobby, a chimp who spent most of his life as a biological test subject in a laboratory before finding new life at the Save the Chimps sanctuary.

A large tote bag with the organization’s iconic logo is included and prospects are encouraged to use their bag to spread the word about the sanctuary.

Founded in 2001, New River Communications has won numerous MAXIs, including the competition’s “best of show” Big Idea Award in 2008 with a package created for Cross International.

For more information about the 2011 MAXI Awards, go to dmaw.org and scroll down to 2011 MAXI AWARDS Ceremony.

Katapult MarketingNew River Communications Brings Home Two Silver MAXIs