Margaret Randall

How did you get into direct response fundraising?

This may sound like a cliche answer, but I really fell into it. After graduating from The University of Connecticut with a Graphic Design degree, I found myself working in the mental health field for about 4 years. It wasn’t until my move to Florida in April of 2013 that my career took a turn back into the design industry. I took a design job for a cupcake bakery and then left for a position in Fashion Public Relations. Florida kept opening doors for me and while these jobs were fun, I didn’t feel like I found my niche until I started working with direct response fundraising. It’s nice to know that my work is a part of something greater.


What’s the best part of your job?

I’m a very active and social person, and to be honest, I never thought I’d find a day job that could keep me still (especially in sunny South Florida). This is that job. Graphic Design is something that holds my interest and gets me in a “zone”. I love that it is constantly evolving and that I can evolve with it. There is always more to learn! The people I work with are pretty amazing, too.


The worst part?

This is a hard question. I’ve been racking my brain for an answer and the only thing I can come up with is time. Sometimes as a designer, I just don’t have enough time to deliver a product that is up to my standards. With that being said, I find myself to be somewhat of a perfectionist. If I had it my way, nothing would ever get done. As long as the client is happy about the product, then I am happy.


Your favorite escape from the job?

Running. Hands down. I have a clear mind and find that I come up with my most creative ideas while running. Does that mean I never really escape from work completely? Probably. But at least I love what I do.

Katapult MarketingMargaret Randall