How did you get into direct response fundraising?
I started my career as a journalist because I wanted to tell stories and help make the world a better place. Along the way I made the move to public relations for a non-profit which eventually led to a career in direct marketing for good causes. The nice thing is that through this rewarding career I’ve accomplished my ambition to tell stories that help make the world a better place.
What’s the best part of your job?
There is a lot to love. It’s hard to narrow it down but I guess the best part is getting to work with our clients. Great people who have devoted their lives and careers to the greater good.
The worst part?
The worst part is delivering bad news when a package or list test fails. However there is an upside to even that because we learn something from every failure.
Your favorite escape from the job?
In a creative industry it is absolutely imperative to get away and take a break to recharge the batteries. Creativity is the first thing to suffer when you are over-worked. For me its reading, dining out with the woman I love, or playing guitar with some buddies on the back porch.