Veronica Montali

Veronica Montali, Account Executive/Spanish Marketing Lead

Veronica Montali is a multimedia communications and marketing specialist with extensive experience in non-fiction development and content creation in English and Spanish. Before joining New River Communications as a Senior Account Executive, she was Director of Programming at National Geographic Channel’s Spanish-language network Nat Geo Mundo.  Veronica has held positions in production and on-air promotions at Univision, ESPN and Discovery Latin America. She is a three-time International Emmy Award nominee for series she co-created and produced. A native of Peru, Veronica holds a Bachelor of Arts degree in Communications from the University of Lima and was a Fulbright scholar at S.I. Newhouse School of Public Communications, Syracuse University, where she earned a Master of Science degree. She lives in Fort Lauderdale, FL.

How did you get into direct response fundraising?
After years in television news and factual and documentary entertainment, I was intrigued by the idea of using my communication and marketing skills to advance important nonprofit causes.

What’s the best part of your job?
A few things come to mind: I like making my clients happy with work that engages donors and gets them excited about supporting nonprofit organizations that are making a difference. I also enjoy using my research and production management skills in a whole new way. Finally, I love the challenge of producing great work in Spanish as well as English. Storytelling and fundraising in Spanish is more than simply translating from English – it requires transcreating ideas and stories that will resonate in a different culture.

Worst part of your job?
Not being able to speak data as fluently as I do Spanish! But I’m learning quickly and I’m fortunate to have colleagues who have my back!

Your favorite escape from the job?
Long walks, keeping up with new and old friends, watching high quality docudramas, playing with our whippet “Dash,” traveling with my family, and long talks at the dinner table. (Even after spending most of my adult life in the U.S., I’ve never been happy with the idea of tearing through a meal in 10 minutes before everyone rushes off for sports practice or to do homework or watch TV or whatever. In the Latin culture, a good long chat with the people you love is a treasure that shouldn’t ever be taken for granted!)

Margaret RandallVeronica Montali