Stephen Siller Tunnel to Towers Foundation

Stephen Siller Tunnel to Towers Foundation (T2T) serves both first responders who have died in the line of duty (by paying off their family’s mortgage) as well as vets catastrophically-wounded while serving (by providing them with mortgage-free, smart homes customized to address their particular injury). There is a lot going on and many ways to shape the narrative to encourage donor support. We were bullish on a vouchers format because it is more interesting to donors than a straight letter package yet doesn’t have the negatives some donors associate with front-end premiums. In addition, the vouchers format provides a chance to highlight various T2T programs while giving prospects a choice of how they wish to help. This winning control package continues to generate many new donors with a high average gift and a very low Cost to Acquire (CTA). In fact, one recent campaign performed even better than break-even – a rare feat these days in acquisition!